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Volume 3 Number 1
February , 1995
The Frankfurt Book Fair 1994
Visiting this year's Frankfurt Book Fair we were
able to see the movable and pop-up books - now
mostly called "interactive books" - the publishers are
planning to produce in 1995 and 1996. To do so they
must sell the rights to enough countries to get a
minimum of 50,000 copies to produce a pop-up book
for an acceptable retail price.
These books are so popular nowadays that over
400 titles were offered and shown at the fair.
However, not all will get into production - for a
number of different reasons. I remember from the
1993 fair a very nicely designed and paper engineered
(and highly erotic!) dummy of Thousand and one
nights, never published; or the beautiful Frida Kahlo
pop-up book (CIDCLI, Mexico) not produced, or at
lease postponed for copyright reasons; the Pienkowski
title One red hat, never published since the
mechanism didn't function; and T)\e Romans pop-up,
not published as the paper engineer got pregnant and
didn't return to her profession.
The following describes just a small selection of
those books viewed as collectable for their quality
their originality. This does not include the well known
fanfolded pop-ups by Ottenheimer (offering 132
published and 51 new titles), Grandreams (38 titles),
Brown Watson, and about 70 new Disney titles.
To start with, some new firms: Pangea Editores
from Mexico showed their first pop-up book:
Teotihuacan, based on their well known big city of the
Aztecs and paper engineered by Wayne Kalama. They
also announced a series of twelve additional titles on
the great civilizations of Middle America: The Maya,
The Aztecs, Monte Albdn, Tenochtitlan, etc.
CIDCLI, also from Mexico, showed some artwork
from their third production - after Cristobal Colon and
Splendor of ancient America - El Milagro del
Tepeyac, on the Virgin of Guadalupe.
Wild Honey, the new quality imprint from
Ottenheimer, had their first publication on display: O
holy night, an illuminated nativity story with a fold-
out creche, published subsequently by Victor Books.
They also showed the dummies of Gutenberg 's
Christmas, a pop-up book by Nancy Willard (sold to
Harcourt Brace): The pond song, a pop-up sound book
illustrated by Debbie Leland; Tfie night before
Christmas, an advent sticker pop-up book illustrated
by David Wenzel, and a pop-up version of Edgar
Alan Poe's The raven done in black and white (!) after
the engravings by Gustave Dore.
Intervisual Books Inc. from Santa Monica,
California had by far the biggest stand, although not
offering the most interesting titles. On display was a
revised edition of Jonathan Miller and David Pelham's
classic TTie facts of life (over 550,000 copies sold to
date!); a three-dimensional Edwardian doll house by
Meggie Bateson and Herman Lelie, following the
similar eight-room carousels published before by this
couple; a new Kees Moerbeek title Cock-a-doodle
moool, a pop-up book with animal sounds; a funny
Skeleton closet by Steven Guarnacci; a nice five-
spread Fairy tale theater by Jean Claverie, featuring
four fairytales to act out with character puppets
enclosed; a promising Mary Engelbreit's pop-up book;
a spectacular Fairy tale village, a play set that opens
to a dimensional village of four famous fairy tale
houses; Mummies, a pop-up book including a pull-out
Egyptian collar that children can wear; and Ttie
Hobbit pop-up book. A nice innovation was the new
David A. Carter title Love Bugs, a heart-shaped pop-
up book with a foil-stamped cover. On the whole,
Intervisual Books offered some 85 new titles,
including about twenty new Disney releases.
Much more interesting for collecting purposes
were the titles designed and paper engineered by
Keith Moseley and Dick Dudley from Compass
Productions. Show were a highly innovatively
engineered Great inventions pop-up with a new
mechanism which made the machines move; a comical
/ know a little white-washed house, a pop-up history
of the privy (to be published in 1 995 by Mad
The Movable Book Society
Movable Stationery is the quarterly publication
of The Movable Book Society. Letters and articles
from members on relevant subjects are welcome.
Advertising is accepted free of charge from members
and will be included when space is available. The
annual membership fee for the Society is $15.00. For
more information contact Ann Montanaro, The
Movable Book Society, P.O. Box 1 1654, New
Brunswick, New Jersey 09806.
Daytime telephone: 908-445-5896
Evening telephone: 908-247-6071
The deadline for the next issue is May 15.
Magazine); the astonishing Greg Hildebrandt's book
of three-dimensional dragons (Little Brown);
Sunnydale Farm, a book that opens to a dimensional
scene with four parts of the farm - the farmhouse,
stable, barn, etc., done in the same technique as
Moseley's 1994 Batman pop-up playbook; a pop-up
version of Dante 's La divina commedia, Inferno;
beautifully engineered pop-up oldtimers offers the
Pop-up book of classic automobiles; and a wild West
pop-up The great train robbery.
Keith Moseley proved to be very productive and
creative: absolutely spectacular are some new titles
with popping up machines that can be removed from
the book by a simple swing and can be played with -
complete with moving fittings - apart from the book.
When placed back they simply fold away when the
book is closed. Highly collectable now since they
probably will not be found complete in a couple of
years! It was a nice experience to be guided on the
stand by the charming Mr. Moseley himself through
his new production, demonstrating and revealing the
new techniques he built in his books, and to be given
his card with - of course - a small pop-up!
Another former Intervisual paper engineer now
with his own firm is Ron van der Meer (Van der
Meer Paper Design), a flamboyant personality, having
as his trademark his custom-made pointed red shoes .
A couple of them have been pictured on his (die-cut)
card also, Still very busy selling his successful Art
pack, Music pack, and Math pack (first printings of
over 250,000 copies worldwide), he didn't show many
new titles. But he showed artwork of The architecture
pack, a sequel to the best-selling series; The
children 's art pack, a playful adaptation of the adult
pack; With love, a pop-up book with a secret poetry
book; and Wolf tales, a book with a real zoetrope to
make the stories come alive. In addition there was a
dummy of an elaborate panorama book showing nice,
small houses, windmills, etc., against a colorful
background from his native country of Holland.
Van der Meer told us he had been approached by
Disney for a glossy book on the history of cartoons
and by National Geographic for the first National
Geographic pop-up not produced by the Society itself.
The book, dealing with the great forces of nature, will
be published in a first edition of 250,000 copies.
Sadie Fields Productions from London showed an
innovation with Santa's Christmas journey , a scrolling
picture book by Penny Ives and David Hawcock,
showing - by turning the handles of a scroll - Santa's
Christmas journey around the worked on a scroll of
five feet on each side. Other new titles are Wild West,
a three-dimensional story frieze of 1.3 meters, the
"hotel" containing a storage box with four sheets of
die-cut figures; the new Korky Paul title Have you
seen Max?, a shaped creepy castle book; The two
wizards with nine state-of-the-art holograms; Beware!
museum bearsl, a pop-up fantasy by Jacqueline Karas,
and Pete Bowman's Teddy's Christmas, a pop-up
book with mini pop-up Christmas cards put in pull-
the-tab letter boxes: very charming indeed.
Oyster Books produced the even more Fantastic
fairy tale pop-up book - published by Collins as Snow
White and other fantastic fairy tales (ISBN 0-00-
1 36006-x) - a sequel to the earlier Fantastic fairy tale
pop-up book, again with pop-up spreads of four fairies
and miniature books inserted; and Pete Bowman's My
bedtime bear, pages with pull-tabs and flaps, and,
hidden in the back, a real miniature teddy bear in a
built-in, three-dimensional bed!
Orchard Books from London offered Iain Smyth's
The eye of the Pharaoh, a pop-up whodunit, the
follow-up to The mystery of the Russian ruby, with,
again, three alternative endings. A Creepy crawly
collection by Sonia Holleyman, consisting of four
titles, designed as matchboxes from which a beetle, a
spider, a worm, and a centipede, respectively, pop-
up. Each is accompanied with a small pop-up book
full of fun facts about each insect. And another Smyth
New Catalogs Received
Ampersand Books. Dealing almost exclusively in pop-
ups, movables and children's novelty books. Ainslie's
Belvedere Mews, Bath BA1 5HP, England.
Books in Motion: Specialists in Pop-up and Movable
Books. Catalog 1. Craig Pogosky. Box 952. Teaneck,
New Jersey 07666. 201-666-9096.
Books of the Ages. Winter Catalog No. 5. Gary J.
Overmann. Maple Ridge Manor. 4764 Silverwood
Drive., Batavia, Ohio 45103. 513-732-3456.
Harold M. Burstein & Co., Antiquarian Booksellers.
A February Miscellany including Juveniles, #146.
[containing pop-up and movable books] 36 Riverside
Drive, Waltham, MA 02154. 617-893-7974.
Jo Ann Reisler, Ltd. Catalogue 29. 360 Glyndon St.
NE, Vienna, Virginia 22180. 703-938-2967.
Q. For my efforts to reconstruct the printing and
history of movables and pop-ups produced by the firm
of Dean & Son from London, I would like to receive
photocopies of: 1) the front cover; 2) the title page,
when present; 3) a single page, illustrating clearly the
technique used; 4) advertisements as often found on
pastedowns, endpapers, and back covers.
I would like to receive photocopies from as many
books as possible published by the firm before 1950.
If you have any Dean books, please copy pages form
me even if you this your book is a common one.
Common Dean titles no longer exist. From the
movable book Punch and Judy I have already seen
about 15 different editions just from studying
bibliographies and reference workd. However, I think
most of the books are in private collections all over
3511 VR Utrecht
Questions and Answers
A. In the last issue I asked what item was missing
from my incomplete copy of the Random House
edition of The Wizard of Oz. Many thanks to those
who wrote to tell me that there were originally
removable "spectacles" on that page. They are 7 1/2
by 2 1/2 inches with a transparent green center. When
the Emerald City, on the following page, is viewed
through the spectacles, the red warning messages
hidden in the building design become visible.
Q. It has been brought to my attention that on the
cover of The Jolly Jump-up vacation trip, Geraldine
Clyne's name is spelled Geraldyne. The cataloging
source used for the entry in Pop-up and movable
books: a bibliography used the correct entry for her
name. Does anyone have a copy of this book with the
first name spelled correctly as Geraldine?
12 Bruning Road
East Brunswick, NJ 08816
Q. An article in an earlier edition described a poster
and book from the Brussles exhibit of pop-ups. Are
they still available?
A. Theo Gielen writes that he contacted the museum
and both are still available. The book is Bfr. 400.00
(ca. $15.00) and the poster is Bfr. 100.00 (ca. $5.00)
plus postage. The telephone number is 02-7417211
and the address for the museum is:
Musees Royaux d'Art et d'Historie
Attn: The bookshop
10 Pare du Cinquentenaire
A. A recent enquiry requested the names of
booksellers who would ship to the United States. I
have been dealing with the following woman who I
find to be a warm and honest lady.
c/o Benjamin Pollock's Toy Shop
44 The Market
Toppin' up" and "movin' on"
A dialogue with the bookbinder
Removing tape, part 2
with Jill Holden
In the last issue we described the removal of tapes
having water-reversible adhesives. Here we move on
in the subject of tape removal and discuss how to take
off tape that has an adhesives that can't be softened
with water and requires some other means by which
to lift it from the cover or pages of the book. There
are several ways to go about removing tape that you
know won't come off with water. In this issue we will
discuss methods for removing tape by mechanical
means without the use of solvents.
Certain types of adhesive tapes loose their
stickiness over time. If this is the case, you might be
able to lift the tape away by gently working a blade or
spatula under the edge of the tape. Proceed gently,
and if at any point you find you are tearing or
otherwise damaging the material the tape is adhered
to, stop your action immediately. If the tape will not
lift entirely by mechanical means, you will need to
proceed with this tape removal using solvents. (Tape
removal using solvents will comprise the third and
final segment of this series on tape removal.) Even if
the tape can be lifted from the surface of the book,
you may find that the original adhesive has left
discoloration of the book's cover or pages. Sometimes
chemical treatments (again, next issue) are useful in
diminishing these stains. A final caution, be extremely
careful when attempting by mechanical means alone to
lift adhesive tape from leather - before you know it
you can irreparably mar the surface of the leather. If
the adhesive on the tape is at all sticking to the
leather, damage will most likely occur as you attempt
to lift the tape away. It is usually best to work tape
from leather using solvents.
Another mechanical technique for dealing with
adhesive tape on books is only applicable to tape
adhered to the pages of the book. When the adhesive
tape is on paper that is uncolored, uncoated, and
without illustration or text, it is sometimes possible to
make a shallow incision around the tape to be
removed and to lift a thin layer of the paper along
with the tape. This can only be accomplished if the
pages are thin enough that the delamination does not
tear right through the paper. Such delamination must
be done with great care using a scalpel or some
similar tool. An advantage of delamination as a way to
remove tape is that the adhesive residue from the tape
is removed as part of the technique. A disadvantage of
this method is the fact that you are in effect defacing
the original material by cutting away a portion of the
page (of course, the application of the adhesive tape
was itself a defacing). We balance these sentiments by
using the delamination process only in inconspicuous
areas of the book to remove that would otherwise
present logistical difficulties if removed using
solvents. For example, if the taping has occurred
along a gutter margin on a book with its original
sewing intact, we might find delamination a better
alternative to manipulating liquid solvents in an area
that is difficult to get to. We strongly recommend that
you practice the delamination technique on a wide
variety of tapes and papers apart from the books you
are working on before attempting this process on the
After removing the tape from the book, you then
must address the reason the tape was put on the book
in the first place. Options for the repair of torn pages
and covers are plentiful and provide ample material
for future discussions in our column.
How to Select Books for an Exhibition
After my first - and so far only - exhibition, I can
do no more than try to report on how I came to select
certain books. There is one piece of invaluable advice
I'd like to offer: should you plan an exhibition, do not
hesitate to ask those people who can look back upon
personal experience with exhibitions. I am very
grateful to James Sinski and Hildegard Krahe for
giving me valuable ideas on how to structure, arrange
and carry out the exhibit. Dialogue and
correspondence with other collectors was very helpful
to give me a better understanding of my own ideas
James Sinski suggested structuring the exhibit into
two major parts: an introductory, systematic part,
followed by arrangements according to differing
themes. The intention of the first part is to acquaint
the visitors with the principles of pop-ups and
movables. By allowing them a glimpse of the history
and by showing them examples of the production as
well as the major techniques of how pop-ups and
movables "pack'' space and movement between the
pages, the audience is already "expert" before they
have left the first part of the exhibition. (My thanks to
Mr. Hunt from Intervisual Books who was so kind as
to provide some "dummies" and printed sheets to
illustrate the production process.) With that type of
background information their interest in the books
displayed in the second part will be more profound
The selection of books is a very complicated
procedure with feedback and decisions which cannot
necessarily be explained with rational arguments. The
following points influenced the choice: the availability
of books; the types of visitors; the "target group"; the
themes of the showcases; the size of the individual
books; the themes and techniques on the pages that
are to be shown; and additional, often decorative
material to be displayed in the showcases.
The order doesn't necessarily represent the
"importance" of the items, which is, indeed, quite a
personal matter. Whenever possible, I selected books
which could be shown in motion, as for example, the
carousel book Cenerentola (Cinderella) rotating on a
turntable, or books like The pliantom of the opera
whose music and light effects could be triggered by
visitors pushing a button. As it is very difficult for a
non-professional to get hold of a page-turner, but I
was hicky enough to have one from a publishing
company for the duration of the exhibit. Similar
"fancy" devices, more often than not the page with the
wonderful, amazing movements cannot be displayed,
but instead the impressive, awe-inspiring pop-up,
which will hold the audience captive even without
movement. Inside the showcases I tried to present a
variety not only in size, syle, and effects, but also of
illustrators and paper engineers, thus hoping to
achieve a lively presentation. One of the problems
here is the danger of over-doing it, rather than giving
each showcase a unity to help the visitor's memory.
Some of my themes were: 1) man in motion, 2)
navigation, 3) technology, 4) natural science, 5)
nonsense and horror, 6) famous buildings, 7) fairy
tales, 8) Christmas, 9) children's books, 10) pop-ups
from around the world, 1 1) historical books, 12) the
"good life" - opera, ballet, wine, etc.
The choice was much less difficult with older
books - older meaning here more than 20 years of
age. This is due to one simple fact: there are only a
few originals in my collection. I had on exhibit
Stroefers Panorama bilder (1884), Nister's
Panorama Pictures (1890), Happy families and their
tales (1884) and Ceneretola, a beautiful Italian
carousel book from 1940.
I hope that these comments will inspire you to
have an exhibition with your treasures and I would be
pleased to get a reaction from anyone interested in the
An der Reitbahn 23
27612 Loxstedt Germany
A Kubasta Sampler
The following is an excerpt from the exhibit catalog of
the 7th Annual Pop-up and Movable Book Exhibit held
at the University of Arizona Library from December
1994 through January 1995.
In the history of pop-up and movable books there
are two men who are considered "fathers": Lothar
Meggendorfer, the "father" of the first golden age of
pop-ups from the 1880s through the turn of the
century, and Wally Hunt, the "father" of the
contemporary era now called the second golden age of
pop-ups. Recently, however, Mr. Hunt wrote that he
considered Vojech Kubasta to be a genius of
Vojech Kubasta's work first appeared in 1950
when he was employed by Artia in Prague,
Czechoslovakia, a state-run import/export agency for
all types of artifacts, including books. Kubasta's
books reached the English market under the imprint of
Bancroft & Co. (Publishers) 1^. Westminster Books.
These books were sold in penny bazaars as well as
market stalls. Although Kubasta was trained as an
architect, he went into graphic design and them pop-
ups with cut and folded paper. While at Artia, he was
responsible for all stages of book production and,
from the 1950s until his death in 1992, he produced
almost 70 pop-up titles. Artia is said to have produced
30 million copies of Kubasta's pop-ups in 37
The sampler of Kubasta's work contains Tip and
Top go flying which was included in Tlie best of 3-D
books by T.Yokoyama. The exhibit also features
books published in several languages.
title: Toxic and the clockwork mouse, a pop-up book
complete with a pop-up clock-work mouse to wind up.
Reed Children's Books showed two new products
of the Bateson/Lelie couple. Both in the form of fold-
out panoramas with shaped layers: Victorian market
day pop-up, a stunning large format (8 panels of 300 x
275 mm) pop-up scenes complete with stalls, figures
and an informative text; and Fairy tale palace pop-up
illustrated in fine detail, from the throne room to the
servants' quarter, complete with stand-up figures and
accessories to enable the child to act our the fairy tale
stories told in the accompanying book. They
announced also the mini-editions of two successful
Colin Hawkins' titles: What's the time, Mr. Wolf? and
Mr. Wolfs week.
Unfortunately, White Heat Design, a much
admired paper engineering firm, didn't attend the
fair, even though they were listed in the fair catalog.
Finally there can be listed some beautiful
productions, seen at the stands of other publishers
who do not specialize in pop-up books. Chronicle
Books announced the sixth title in Celia King's series:
Seven great inventions. They also showed the dummy
of Renaissance architect, a pop-up book by Michael
Bender on the life and work of the Italian architect
Filippo Brunneleschi - earlier announced under the
title Waiting for Filippo.
Templar Publishing produced two new titles with
holograms: A night in the dinosaur graveyard and Tfie
haunted castle: and four brightly illustrated carousel
books: All things bright and beautiful, Noah 's Ark,
Father we thank thee, and Morning lias broken. As a
sequel to Helen Ward's Christmas pageant they
showed the artwork for 3D museum of the ancient
world, illustrated by Maggie Kneen.
It was clear during the fair that at least one
innovative production seen there would not be
published: Disney's 1995 Aladdin super pop-up
calendar as produced by Brown Wells & Jacobs from
London. Really a pity since we liked the idea of
having a pop-up on the wall every month!
In addition to the books mentioned by James T.
Sinski in the September issue of Movable Stationery,
in Frankfurt we saw a French packager offering a new
series of very nice and rather complicated do-it-
yourself pop-up books of famous stories like Robin
Hood and The three musketeers.
Since the Frankfurt Book Fair is a fair of rights, it
is not useful to give addresses of the firms. Most of
the producers are just packagers offering their
products to the publishing houses. Only when the
rights are sold and the books produced do they get
ISB numbers from the publisher who offers the titles
for sale. Just look for new titles as compiled by Ann
Montanaro in every issue of Movable Stationery to
spot the publication of the titles mentioned above.
No need to say this yearly visit to the Frankfurt
Book Fair is informative and exhausting, but an
especially pleasing event. Expectations roused? The
next Book Fair will be in Frankfurt Germany from
October 1 1-16, 1995. In attendance will also be the
printing and assembling firms - Carvajal (a beautiful
pop-up show card this year!) and Lerner from
Colombia, Tien Wah Press, etc. The only after effect
is dreaming of having purchased some of those
beautifully produced dummies with original artwork.
Pop-ups in the Press
Len Rosenberg has a wonderful article in the
January /February 1995 (volume 5 #3, cover and
pages 31-35) issue of Tlie inside collector. A member
of The Movable Book Society, Len is a professional
photographer and collector. The issue cover features a
pop-up from the 1933 edition of the Blue Ribbon Buck
Over a dozen books are shown in full color
including works by Meggenforfer, Nister, Dean &
Sons, and Kubasta.
Back Issues Available
Back issues of Movable Stationery are available
for $2.50 per issue, postage included.
Volume 1, #1 - Pricing pop-up books.
Volume 1, #2 - "Poppin'up and movin' on" A
dialogue with the bookbinder
Volume 2, #1 - Building a basic reference
Volume 2, #2 - Belgian pop-up exhibit
Volume 2, #3 - ABA Convention report
Volume 2, #4 - Selected bibliography on making
Volume 2, #5 - Movable books in the Lilly Library
I am interesting in purchasing copies of Hallmark
pop-up books for a research project. If you have
copies for sale, please contact me.
Book Finders International
216 Ringwood Lane
Elgin, South Caroline 29045
The following titles have been identified from pre-
publication publicity, publisher's catalogs, or
advertising. All titles include pop-ups unless otherwise
Away in a manger. A Christmas Carousel Book. By
Ian Beck. Hyperion, 1994. 8" x 10". $15.95
The big cheese pop-up book. By Gill and John Speirs.
Golden Books. March, 1995. 6" x 6". $3.50.
Chosen for greatness: A super pop-up. [Mighty
Morphin Power Rangers.] Fun Workd, 1994. 8" x
10". $11.98. 1-57082-112-7.
Christmas songs: Songs that go. Pop-up Songbook.
Publications International. 1994. 5 pop-ups with 10
musical chips. 11" x 12". $16.98. 0-7853-0773-7.
The fuzzy peach pop-up book. By Gill and John
Speirs. Golden Books. March, 1995. 6" x 6". $3.50.
The green leaf pop-up book. By Gill and John Speirs.
Golden Books. March, 1995. 6" x 6". $3.50.
Love bugs: A pop-up book by David A. Carter. Little
Simon, 1995. 7" x 8" (heart-shaped). $12.95.
The math kit: A three dimensional tour through
mathematics. By Ron Van der Meer and Bob
Gardner. Scribner's Sons, 1994. 10" x 11". $35.00.
Morphin power. [Mighty Morphin Power Rangers.]
Fun Works, 1994. 8" x 8". $6.98. 1-57082-111-9.
Mother Goose songs: Songs that go. Pop-up
Songbook. Publications International. 1994. 5 pop-ups
with 10 musical chips. 11" x 12". $16.98.
Paddington goes on a picnic. A Changing Picture
Book. HarperFestival. 1995. 3 1/4x3 1/4. $4.95.
Paddington makes a mess. A Changing Picture Book.
HarperFestival. 1995. 3 1/4x3 1/4. $4.95.
Paddington 's first bath. A Changing Picture Book.
HarperFestival. 1995. 3 1/4x3 1/4. $4.95.
Paddington 's new room. A Changing Picture Book.
HarperFestival. 1995. 3 1/4x3 1/4. $4.95.
The silver dandelion pop-up book. By Gill and John
Speirs. Golden Books. March, 1995. 6" x 6". $3.50.
Sidney Harris from Tlie chronicle of higher education.
Snack pack book: A pop-up book in every box! [Three
2 3/4" x 4" x 1" boxes which look like cereal boxes.]
Little Brown. April. 1995. $8.95. 0-316-15241-2.
Wheels on the bus: Songs that go. Pop-up Songbook.
Publications International. 1994. 5 pop-ups with 10
musical chips. 11" x 12". $16.98. 0-7853-0854-7.
3 9088 01629 2682
Av. Mexico, 145-601
Col. Del Carmen, Coyoacan
Mexico D.F. C.P. 04100
Periferico Sur 3453-601
Col San Jeronimo
Publications International, Ltd.
7373 North Cicero Ave.
Lincolnwood, Illinois 60646
The Movable Book Society
P.O. Box 11654
New Brunswick, New Jersey 08906